Our Story

No plastic. No compromise.

The running industry has obsessed over shoes, apparel, and nutrition. Nobody questioned what we drink from. Virtually every bottle on the market (squeeze flasks, handhelds, vests) is made from plastic. Heat accelerates microplastic leaching. Repeated squeezing does the same. The harder you train, the more you're exposed.

Plastic had its run.

Mad Pure is the first running bottle built without plastics.

No plastic. No compromise.